Developed an engaging, branded metaverse experience for KFC within Roblox, designed to drive player interaction and brand loyalty. The project centers around an expansive, explorable hub world where players collect coins and hidden statues to unlock exclusive in-game prizes and customized cosmetics. To maximize player retention, the environment branches into three distinct, fully playable minigames: a competitive Football arena, a dynamic obstacle course (Obby), and an immersive Cooking Simulator focused on fast-paced order fulfillment.
Key Responsibilities & Technical Scope
Environment Assembly & World Building: Spearheaded the scene composition and level integration. Carefully balanced aesthetic fidelity with brand identity, ensuring a cohesive visual flow between the main exploration hub and the specialized minigame zones.
Performance Optimization: Conducted rigorous profiling of environmental assets and scripts. Optimized mesh rendering, lighting, and code execution to guarantee a seamless, high-framerate experience across the diverse range of hardware used by the Roblox player base, from mobile devices to desktop PCs.
UI/UX Architecture: Designed and implemented an intuitive, highly responsive User Interface. Crafted seamless user journeys across complex interactions, including the heads-up display (HUD), cosmetic shop menus, and the state-driven order management system essential to the Cooking Simulator.